When Plano Fiscal approached me, they brought along the concern that their logo was no longer effectively representing the company. The color resembled that of competitors, and the owners were noticing that it was getting mixed up with other companies in the same field.
Right from the first meeting, it became clear that what was lacking was a well-defined positioning. The firm was losing clients to smaller, less experienced firms.
The initial step was to help the owners understand that a new logo and new colors wouldn’t solve the issues.
The firm needed a fresh positioning. After a 60-day process involving complete co-creation, we arrived at a new strategic communication plan for the brand. The focus now is on building the reputation of a firm that blends the tradition of attorneys with the modern and interconnected world we live in. A world where information circulates faster than ever, demanding a clear and straightforward language, free from legal jargon.
From this diagnosis, we crafted the tagline “Simplifying Your Tax Debts”, which clearly conveys the firm’s proposition: making the tax world understandable, delivering information and content in an easily comprehensible manner, even for those without a legal background.
